Earth Day at Butter Twice & Again

Every Earth Day, Butter holds their largest annual sale! As a curated vintage boutique on mission to make fashion more ethical and sustainable, holding an event on Earth Day just makes perfect sense.

My role included creating a social media marketing plan, designing event branding, and making promotional materials such as social media graphics and physical flyers. I also designed our event t-shirts and stickers, made store signage, directed our event t-shirt photoshoot, and captured photo and video content for the weekend.

With help from our increased social media engagement and amazing attendance, Butter had a record number of sales and their most successful Earth Day ever.