Creative Covers

During this semester, our team of nine students was tasked with developing a marketing campaign for our client, Creative Covers.

Following an initial briefing, we conducted a thorough audit of their current marketing strategy using a SWOT analysis. This analysis informed the creation of a detailed creative brief, which served as the foundation for our content and contact strategy.

At the end of the semester, we presented our final campaign to the client, who responded with enthusiasm and expressed interest in potentially implementing our ideas in the future.